Olgica Samoilović, B.Sc. economist, founder and owner of Hedera Vita, a natural cosmetics company. And when she was little, she was attracted to soaps, their wonderful scents and unusual shapes. She dreamed that one day she would mix the ingredients, choose the shapes and that many would be delighted after using them. Here, after so many years, her dream has come true and she is engaged in the production of quality natural cosmetics, whose name has become known outside the borders of Serbia.