Press & Media

Olgica Samoilović, founder and owner of the company Hedera Vita from Loznica. persistent, ambitious and daring to dream of their own product, brand and own success. What you intend happens to you. Passion has brought him to the position he is in today. He has the vision and courage to make a breakthrough in natural cosmetics. Its products are bought in Serbia and on the European market.

Our products are created from the imagination and dreams I have dreamed of for years. Products full of love, quality, natural ingredients, mixed with magic powder, in order to nourish your skin with the best ingredients.

The appearance of our skin is a mirror of the care and attention we dedicate to it. Facial skin should be cared for for aesthetic as well as health reasons. Dedicate yourself to your face, because it remembers everything and be satisfied with what you see in the mirror!

The concept of the production of cosmetic products is based on the use of plants originating from the Balkans, the most fertile soil on the planet, places where the Mediterranean and continental climates intersect and where the purest ecological plant areas are spread.

The story of Hedera Viti begins on May 18, 2011 in small Loznica, in the heart of the magnificent nature of western Serbia. You know them as a recognizable cosmetic brand, but it wasn't always like that… The story of Heather Viti is also a success story of a woman, but many more stories of connecting with people.